Market Opportunity and Growth Strategy
Post-COVID Market Dynamics: The global skincare market is rapidly evolving, especially in the wake of COVID-19. Consumers are increasingly seeking quality, science-backed skincare solutions, a trend that positions elvis+elvin perfectly to capture growing demand.
Focus on E-Commerce and AI: In 2025, our strategy centers on leveraging eCommerce and AI technology to enhance customer experience and sales. This includes personalized skincare recommendations, improved online customer engagement, and efficient market penetration.
Growth in the US Market: We anticipate a 20% increase in our US market share, driven by our focused marketing strategies and expansion of our online presence. Our approach is tailored to meet the unique needs and preferences of the American consumer.
Global Expansion Plans: elvis+elvin is set to expand its footprint globally, targeting key regions such as China, Hong Kong, the Philippines, Taiwan, Malaysia, Thailand, the GCC, and Russia. Each market will see tailored strategies to maximize brand impact and sales.
Investment in Technology and Distribution: Investments will be strategically directed towards enhancing our technological capabilities and expanding our distribution channels. This includes partnerships with major online platforms to reach a broader audience.
Investment Utilization and Returns
Overview of Investment Utilization: Our investment strategy is meticulously crafted to ensure optimal utilization of funds. We aim to allocate the investment towards key areas that are pivotal for our growth and expansion, ensuring that each dollar spent contributes significantly to our overarching goals.
Marketing and Brand Expansion: A substantial portion of the investment will be channeled into marketing initiatives. This includes content creation, digital campaigns, collaboration with influencers, and participation in major industry events. The objective is to enhance brand visibility, attract a broader customer base, and solidify our market position.
Staffing and Team Development: Investment in our team is crucial. We plan to expand our workforce, especially in areas of digital marketing, e-commerce management, and customer service. This expansion will not only enhance our operational capabilities but also foster innovation and creativity within the organization.
Website Enhancement and Digital Transformation: A key focus area will be the improvement of our online presence, particularly our website. We aim to incorporate AI-driven personalization, improve user experience, and streamline the purchasing process. This digital transformation is expected to significantly boost online sales and customer engagement.
Product Development and Inventory Management: Funds will also be allocated to product development, including the sourcing of high-quality raw materials and innovative packaging solutions. Additionally, investment in inventory management will ensure we meet the increasing demand without facing stock shortages.
Projected Returns on Investment: We anticipate that these strategic investments will yield significant returns. By enhancing our marketing efforts, expanding our team, upgrading technology, and ensuring product excellence, we expect to see a considerable increase in sales and market share. This growth will directly translate into profitable returns for our investors.
Ownership and Governance
Current Ownership Structure: As it stands, elvis+elvin is wholly owned by its founder, Victoria Leung. This structure has allowed for unified vision and swift decision-making, which has been crucial in navigating the dynamic skincare market and fostering innovation.
Post-Investment Changes: With new investment, we are looking to diversify our ownership structure. This will involve offering equity to investors, which, while diluting sole ownership, will bring in fresh perspectives, additional expertise, and new opportunities for growth and expansion.
Governance Post-Investment: Post-investment, our governance structure will evolve to include investor representation, ensuring that investor interests are considered in strategic decisions. We will establish clear communication channels and regular reporting systems to maintain transparency and accountability.
Investor Involvement and Returns: We value our investors not just for their financial contribution but also for their insights and experience. We envisage a collaborative relationship where investors can contribute to strategic direction while receiving regular updates on company progress and financial returns.
Our Team
Team Overview: At elvis+elvin, our team is our cornerstone. Comprising 12 dedicated professionals, including our founder Victoria Leung, our team is a blend of creativity, expertise, and passion, driving both elvis+elvin and Elvis Elvin Labs towards continued success.
Diverse Skills and Roles: Our team's diversity in skills and roles is our strength. From R&D specialists and marketing strategists to customer service experts and operational managers, each member plays a critical role in delivering excellence across all aspects of our business.
Founder's Leadership and Vision: Victoria Leung, our founder, is more than just a guiding force. Her hands-on approach, combined with her extensive knowledge and sets the tone for our brand's commitment to innovation, quality, and customer-centric values.
Team Synergy and Collaboration: The synergy among our team members, fostered by a shared vision and collaborative work culture, enables us to operate efficiently across both companies. This collaborative spirit is integral to our adaptability and creativity in a dynamic industry.
Future Team Expansion and Development: As we grow, we plan to expand our team, bringing in new talents that align with our core values and contribute to our strategic goals. Investing in our team's development is a priority, ensuring continuous learning and professional growth.
Investment Return Plan
Financial Growth Projections: Our financial projections for the coming years are founded on strategic growth, enhanced market penetration, and product line expansion. We anticipate these factors to significantly elevate sales and profitability, creating substantial value for our investors.
Reinvestment Strategy for Sustained Growth: A key component of our plan is the reinvestment of profits into the business. This strategy is designed to fuel continuous growth, expand our market reach, and enhance product development, all contributing to an increase in the company's overall value.
Dividend Policy and Shareholder Returns: In line with our commitment to investor returns, we will implement a dividend policy that balances rewarding our shareholders while maintaining enough capital for ongoing business growth. This approach aims to provide regular, stable returns to our investors.
Exit Strategies and Long-term Value Creation: For investors seeking long-term value creation, we are open to discussing various exit strategies, including acquisition, public offering, or other liquidity events. Our goal is to ensure that when these opportunities arise, our investors are positioned to realize the full potential of their investment.
Investor Involvement and Decision-Making: We believe in fostering a transparent and collaborative relationship with our investors. As stakeholders in our journey, investors will be kept informed about company progress and will have input in key strategic decisions, ensuring alignment with our shared goals for growth and profitability.
Angel Investor Tax Credit
Overview of the Program:
The State of New Jersey offers an attractive Angel Investor Tax Credit program, designed to encourage investment in innovative companies like elvis+elvin. Through this program, investors can benefit from significant tax credits, making their investment even more rewarding.
Annual Credit Availability:
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Up to $25 million of Angel Investor Tax Credits were available annually until the end of 2020.
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Starting from 2021, this amount has been increased to up to $35 million annually. This expansion reflects the state's commitment to fostering innovation and supporting startups.
Credit Allocation:
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If the total credits requested exceed the annual limit, they are rolled over to the next calendar year. Applications are processed in the order they are received and completed. This means timely investment decisions are crucial to take advantage of the program.
Investment Appeal with Tax Incentive:
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For investors in elvis+elvin, this program offers an added financial benefit. By investing in our company, you not only stand to gain from our growth potential and strategic business plans but also can potentially avail of significant tax credits, thereby reducing your overall tax liability.
Encouraging Timely Decisions:
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Given the program's structure, where credit availability is on a first-come, first-served basis, we encourage prospective investors to act promptly. Investing in elvis+elvin now not only aligns you with a promising beauty brand but also positions you to maximize the financial benefits offered by the New Jersey Angel Investor Tax Credit program.
Why Should We Invest?
Investing in elvis+elvin is not just a strategic financial decision; it's a commitment to supporting a dynamic, women-owned small business that stands as a testament to the creativity and resilience of Asian women in the entrepreneurial world. it's an opportunity to join a trailblazing journey in the beauty industry and be part of a brand that embodies passion, creativity, and relentless pursuit of improvement.
Our journey so far has been fueled by a deep-seated commitment to innovation and excellence in beauty products. elvis+elvin is at a pivotal point, ready to leap into a future where our passion for beauty innovation sets new industry standards. Your investment will be a catalyst for this growth, ensuring that together, we can achieve new milestones in beauty and wellness.
Empowering Women in Business: By investing in elvis+elvin, you are directly supporting a brand led by a visionary Asian woman, Victoria Leung. Your investment contributes to empowering women in leadership roles, inspiring a new generation of female entrepreneurs and diversifying the business landscape.
Championing Small Business Growth: Small businesses are the backbone of innovation and economic growth. Your investment in elvis+elvin supports the expansion of a small business, contributing to the broader goal of fostering entrepreneurial spirit and innovation in the beauty industry.
Cultural Diversity and Inclusion: Our brand's Asian heritage brings a unique perspective to the beauty industry, blending Eastern philosophies and ingredients with Western scientific advancements. This cultural fusion is not only reflected in our products but also in our brand ethos, offering a diverse and inclusive approach to beauty.
Enhancing Brand Impact and Reach: With your investment, elvis+elvin will amplify its market presence, expanding its reach to new customers and markets. This growth not only translates into financial returns but also reinforces the impact and visibility of women-led, culturally diverse businesses in the global marketplace.
A Partnership with Purpose: Your investment in elvis+elvin goes beyond financial gains. It's about joining forces with a brand that embodies passion, innovation, and a commitment to diversity and empowerment. It's an opportunity to be part of a movement that champions women's entrepreneurship, cultural diversity, and the spirit of small business innovation in the beauty industry.